Challenge

In a market and industry as far reaching as “Music”, it’s difficult for any one artist, band, or group to make it big. Now, imagine a blogger trying to do the same but by talking about music…it almost seems impossible. Our client realized they needed help and reached out to get some in order to boost traffic and maximize potential revenue via ad placement on their site.

Solution

By focusing on particular niches our blogger enjoys talking about (pop, rap, rock), we’ve chosen some very competitive, and some longer tail keywords to focus on. In total, the campaign consists of over 50 keywords with search volumes in the low 1000’s to the 500k +. We have also provided guidance with respect to proper title tags to further enhance our linkbuilding efforts.

Results

Within two months our client saw a 200% increase in traffic, all the while maintaining the average time spent on site, as well as a very respectable bounce rate considering the amount of music blogs a web surfer has to choose from. Our client’s site is now ranking on page 1 for keywords like “best rock artists” and “music blog sites”. There are another dozen keywords on page 2 at the present time knocking on page 1’s door as we work to reach the client’s goal of maximizing potential ad revenue based on solid and consistent traffic data.