Challenge

Our client sells music for children by the download and via pre-purchased gift cards sold through both the website and large retailers. The site is relatively new, and the industry is flush with competition and websites who have literally owned the top spots on Google for years. We have been asked to help ensure our client breaks that mold and finds the tops spots for keywords that will deliver quality traffic and potential consumers.

Solution

By examining sites that offer similar services, as well as sites currently ranking for keywords we want to own, we generated a list of over 30 keywords we encouraged the client to consider targeting. Consulting vis a vis title tags, URL structures, and navigation were also made.

Results

It’s rare that a new site sees huge improvements organically in its first few months of existence. In one month we have reached the top page for “kids tunes” and “music 4 kids”. The client is very satisfied thus far, continues to optimize the website itself, and is encouraged by almost daily traffic increases.